The world is more connected today than it ever has been before. This is just not for keeping in touch with friends and family, but also between customers and sellers.
Customers don’t want to be in a place where they can’t connect with their sellers for something that they want. This kind of connection can mean the difference between having a solid relationship with your customer, to losing them to a competitor.
That makes it all the more important to know what omnichannel retail really is.
What Is Omnichannel Retail?
Omnichannel retail can be defined as a multi-channel sales approach that integrates a variety of platforms so that the customer can have a seamless experience for their Betamerica promo code shopping. This is not just a giving your customer, but also a comfortable experience with your catalog across a variety of devices, from computers and smartphones to tablets and even devices coming up in the future like VR headsets.
This is a bit different from multi-channel retail, since multi-channel focuses on providing availability on multiple platforms, but not all. Omnichannel aims to provide the experience on all platforms, and even brick and mortar.
The most important part of having omnichannel retail is to remember that all of these platforms have to work in synergy with each other. If they don’t, then that’s not omnichannel retail.
But what are the benefits that have been proven with omnichannel retail? Take a look at some companies that have used this method and succeeded.
5 Companies That Have Taken Omnichannel Retail
There’s really no surprise that Disney would be on the list. They’re one of the biggest companies on the planet, and it’s not surprising that they would want to make their customer experience as seamless and enjoyable as possible.
Their website works on any device, from laptop to smartphone. You can also browse through their catalog and trip planner on the site, while actually browsing through their stores. This is something that can make or break the omnichannel experience.
- Bank of America
There’s not a lot of people that are willing to stand in line when it comes to banking. Bank of America realised that and took their service online, even if you’re currently waiting at their brick and mortar store. Their website works on a variety of devices, ensuring that you can access it on any device that you want it to. If you find yourself needing to bank with this bank, you can rest assured that they’ll support anything that you want them to support.
Starbucks is a multi-national giant, and their coffee isn’t the only thing that’s good about them.
They ensure that you can access their menus through your smartphone, even if you’re in their store. This means that you can also place orders without having to stand in line, ensuring that you’re sitting by your favourite table with your mocha latte without having to stand in line behind other customers.
- Virgin Atlantic
Today’s world is full of hustle and bustle, and booking flights might happen even on the fly. This means that you need to have access to travel options on the fly. So whether you’re looking to book a flight through your smartphone or at home through your laptop, you can be sure that Virgin Atlantic will have services that you can access seamlessly and smoothly.
That’s essential in today’s travel industry.
There’s a problem about picking clothes online. You’re never sure that they’ll fit you. Another thing is that even if they’re in a brick and mortar store, customers will also shop through their phones to see if they’re getting the best deals.
Oasis, a UK based fashion retailer, noticed this and ensured that their online and physical stores were seamlessly connected, ensuring that a customer can look through the wide catalog through their phone, while also being able to check out and try products while they’re in the store. This can be the difference between what makes a company profitable and what drives it into the ground.
Omnichannel retail has just started, and it shows no sign of slowing down. For a lot of retailers, this could be the last piece of the puzzle that they need to keep their business growing.